Make Instagram work for your business -

and have fun doing it!

Join the community of like-minded small business owners and social media managers

learning the secrets of Instagram success!

Make Instagram work for your business -

and have fun doing it!

Join the community of like-minded small business owners and social media managers learning the secrets of Instagram success!

If you want to build your business

If you want to have fun learning Instagram

If you want expert training every month on all topics

If you're ready to have a community of support
THIS is the solution you've been waiting for!

Heck yes! Sign me up!

Join now for just $40/month or $375/year

Cancel anytime

Want to try it out first?
See what it's like in the membership?

Watch this training video to get a feel for what our sessions are like - including personalized Q&A

If you want to build your business

If you want to have fun learning Instagram

If you want expert training every month on all topics

If you're ready to have a community of support
THIS is the solution you've been waiting for!

Heck yes! Sign me up!

Join now for just $40/month or $375/year

Cancel anytime

Want to try it out first? See what it's like in the membership?

Watch this training video to get a feel for what our sessions are like - including personalized Q&A

Business Instagram Profiles Improved:
132

Expert Guest Speakers:
16

Annual Member Retention Rate:
80%

If you are struggling with how to make Instagram truly work for you and your business...

I've got great news!

You can save time, stop chasing rumors and news, and really grasp what is working on Instagram right now!

You CAN make Instagram work for you.

Welcome To...

Profit Your Profile

This exclusive membership program will transform how you approach Instagram marketing.

You’ll learn from one of the world’s leading Instagram experts as well as professional experts in various Instagram-related areas to maximize your efforts – AND RESULTS – on Instagram.

Welcome To...

Profit Your Profile

This exclusive membership program will transform how you approach Instagram marketing.

You’ll learn from one of the world’s leading Instagram experts as well as professional experts in various Instagram-related areas to maximize your efforts – AND RESULTS – on Instagram.

Does using Instagram to grow your business constantly feel like this?

  • You’re frustrated with organic reach
  • Your engagement is consistently down
  • You’re questioning everything after another algorithm announcement
  • You’re too tired wondering if Reels, carousels, or still images is the flavor of the week
  • Maybe you should move to TikTok?

These are all normal feelings. 

Good news for you...

If you’re finally ready to break through all the algorithm updates (there’s actually not that many) and create content that drives engagement and revenue, this is the community for you. 

Instagram is the social media platform of choice for the largest demographic of money-spender. Users spend nearly an hour a day on Instagram. And that's YOUR opportunity to connect with them directly.

And now, for just $40 a month or $375 a year, you can master Instagram marketing.
When you land just one client from what you learn, you will earn back your investment (and then some).

Yes! I want in on this.

Here's what’s waiting for you inside
Profit Your Profile

  • Join an intimate and engaged community who are learning what matters most to them and learning from each other.
  • A chance to get all your questions answered directly by industry experts - who needs an internet search when you have these brands and experts at your fingertips?
  • Two live monthly training sessions on a variety of topics - one from Jenn and one from a different professional - so you don't get tired of the same type of training every month
  • A flexible and doable schedule. If you can’t make a live session, you will get the replay to watch on your time.
  • A private Facebook group for direct support and answers 24/7.
  • Small group training, office hours, and support so you're not lost in a sea of voices and questions.
  • More time for yourself because you're able to spend less time in the app, while getting better results
I'm so ready for this!

Does using Instagram to grow your business constantly feel like this?

  • You’re frustrated with organic reach
  • Your engagement is consistently down
  • You’re questioning everything after another algorithm announcement
  • You’re too tired wondering if Reels, carousels, or still images is the flavor of the week
  • Maybe you should move to TikTok?

These are all normal feelings. 

Good news for you...

If you’re finally ready to break through all the algorithm updates (there’s actually not that many) and create content that drives engagement and revenue, this is the community for you. 

Instagram is the social media platform of choice for the largest demographic of money-spender. Users spend nearly an hour a day on Instagram. And that's YOUR opportunity to connect with them directly.

And now, for just $40 a month or $375 a year, you can master Instagram marketing.
When you land just one client from what you learn, you will earn back your investment (and then some).

Yes! I want in on this.

Here's what’s waiting for you inside Profit Your Profile

  • Join an intimate and engaged community who are learning what matters most to them and learning from each other.
  • A chance to get all your questions answered directly by industry experts - who needs an internet search when you have these brands and experts at your fingertips?
  • Two live monthly training sessions on a variety of topics - one from Jenn and one from a different professional - so you don't get tired of the same type of training every month
  • A flexible and doable schedule. If you can’t make a live session, you will get the replay to watch on your time.
  • A private Facebook group for direct support and answers 24/7.
  • Small group training, office hours, and support so you're not lost in a sea of voices and questions.
  • More time for yourself because you're able to spend less time in the app, while getting better results
I'm so ready for this!

“My reach doubled in just two weeks after I started using Jenn’s hashtag formula! I’m getting new people finding my content and already seeing results.”
– Mindy T.

“Jenn will change the way you view social media and give useful, insightful, and practical advice that works.”
– Stuart D.

“Jenn was very generous with her advice on how a particularly difficult category such as ours (debt management) could still attract, educate, and inspire new audiences.”
– Kimberly O.

Meet the creator of Profit Your Profile

Hey there, I’m Jenn Herman

Who the heck am I?
You may have seen me at a conference, heard me on a podcast, or a friend referred you to me.

Well, I'm known around the world for being an Instagram expert. For the last 10 years, I've helped thousands of businesses find success on Instagram.

Additionally, here's some fun facts about me:

✔️ I have a Bachelor's in Biology from the University of Victoria in BC, Canada
✔️ I have a Masters in Forensics Science from National University in San Diego, CA
✔️ I have worked in sales, retail, customer service, administration, and marketing most of my life
✔️ Spoken on dozens of stages around the world teaching Instagram
✔️ Co-authored FOUR Dummies books on Instagram

But it's my science background that allows me to make Instagram make sense for others. I dive deep. I learn. I experiment. I test. I work with people around the world who get beta access to features to figure out how things work and what they impact. When an update rolls out, I can understand how that impacts reach, performance, and other features. Then, I share it with you.

I'm also a single mom, a busy entrepreneur and career woman. I'm balancing so many balls in the air, and I understand the struggles others have in this space.

And that's why I created Profit Your Profile!

I created a community and learning environment that I knew would serve people like me.
I wanted flexibility in scheduling and ease of access no matter where you live around the world or what your work schedule looks like.
I wanted a fun and safe space where any member can ask their questions and get direct and helpful answers.

I wanted experts from brands we recognize as well as those successful business owners in the trenches doing what you do every day. That's why we've brought in experts like this:
- Social media manager for Microsoft
- TV celebrity chef
- San Diego Zoo social media manager
- Prominent entertainment and intellectual property lawyer
- Brand photographer
- Meta-certified trainer

You've convinced me! I need this.

Is Profit Your Profile right for your brand?

It is if you...

  • Want followers who want what you’re selling
  • Want more engaged audience who cares about what you share
  • Want more views, comments, shares, and DMs
  • Want more traffic to your website/high-ticket offer
  • Want more sales from Instagram (yes please!)
  • Want a doable and effective strategy (that won’t burn you out)
  • Want to be confident in what’s working right now for you
  • Want more time for yourself because you're able to spend less time in the app, while getting better results

If you’re convinced this sounds like what you need and where you want to be, join us today.

When you sign up, you get immediate access to:

- All the previous training replay sessions
- Access to all upcoming live training sessions
- Monthly live office hour sessions on Zoom to ask YOUR specific questions and work through your strategy
- Monthly live recaps of all the latest Instagram updates and explanations as to how they actually impact your brand and strategy
- Access to the Facebook group to stay up to date on everything Instagram

It's just $40/month or $375/year. That works out to $10 or less per session.

Give us just TWO HOURS a month, and we will transform your Instagram strategy.

Ok, yes, let's do this!

Want to try it out first? See what it's like in the membership?

Watch this training video to get a feel for what our sessions are like - including personalized Q&A

Frequently Asked Questions

  • How much does it cost? That "is" the million dollar question! But, it's not a million dollars. It's just $40/month or $375/year.
  • How busy are the Zoom sessions? Will my questions actually get answered? Don't worry! Despite the size of the membership, because of the rotating schedule, we usually have relatively small, intimate live sessions. With a handful of others on the call, you'll get your questions answered AND be able to have fun learning from and about the others on the call.
  • What is my time commitment if I sign up? It's up to you! You can show up for every call (a total of less than 4 hours a month) or choose which one(s) to attend that make the most sense for you. Skip a month if you're busy, catch a replay when it's convenient for you. 
  • When are the training sessions scheduled? We mix it up to accommodate schedules all around the world. One session might be Tuesday at 8 pm ET and the next week's Thursday at 1 pm ET. We keep it flexible so you don't have to worry about never being able to join at a set time or day.
  • What happens if I miss a training? We record all training sessions (but not Office Hour sessions) and those replays are shared to the Facebook group within 24 hours of recording and uploaded to the website within 2 business days.
  • What if I join and it's just not for me? You can cancel anytime. There's no commitment to lock you in. 
  • Will my rate increase? No! The price you get now is your lifetime rate as long as you stay in the membership.
  • If I sign up, can my team member join? If you want to buy a single membership and assign it to one person on your team, email us and we'll get you all set up. If you want it for you AND your colleague, you'll both need to register.


Ok, you've made it this far... are you ready? Let's do this! I can't wait to meet you inside the community!

Sign me up!

Meet the creator of Profit Your Profile

Hey there, I’m Jenn Herman

Who the heck am I?
You may have seen me at a conference, heard me on a podcast, or a friend referred you to me.

Well, I'm known around the world for being an Instagram expert. For the last 10 years, I've helped thousands of businesses find success on Instagram.

Additionally, here's some fun facts about me:

✔️ I have a Bachelor's in Biology from the University of Victoria in BC, Canada
✔️ I have a Masters in Forensics Science from National University in San Diego, CA
✔️ I have worked in sales, retail, customer service, administration, and marketing most of my life
✔️ Spoken on dozens of stages around the world teaching Instagram
✔️ Co-authored FOUR Dummies books on Instagram

But it's my science background that allows me to make Instagram make sense for others. I dive deep. I learn. I experiment. I test. I work with people around the world who get beta access to features to figure out how things work and what they impact. When an update rolls out, I can understand how that impacts reach, performance, and other features. Then, I share it with you.

I'm also a single mom, a busy entrepreneur and career woman. I'm balancing so many balls in the air, and I understand the struggles others have in this space.

And that's why I created Profit Your Profile!

I created a community and learning environment that I knew would serve people like me.
I wanted flexibility in scheduling and ease of access no matter where you live around the world or what your work schedule looks like.
I wanted a fun and safe space where any member can ask their questions and get direct and helpful answers.

I wanted experts from brands we recognize as well as those successful business owners in the trenches doing what you do every day. That's why we've brought in experts like this:
- Social media manager for Microsoft
- TV celebrity chef
- San Diego Zoo social media manager
- Prominent entertainment and intellectual property lawyer
- Brand photographer
- Meta-certified trainer

You've convinced me! I need this.

Is Profit Your Profile right for your brand?

It is if you...

  • Want followers who want what you’re selling
  • Want more engaged audience who cares about what you share
  • Want more views, comments, shares, and DMs
  • Want more traffic to your website/high-ticket offer
  • Want more sales from Instagram (yes please!)
  • Want a doable and effective strategy (that won’t burn you out)
  • Want to be confident in what’s working right now for you
  • Want more time for yourself because you're able to spend less time in the app, while getting better results

If you’re convinced this sounds like what you need and where you want to be, join us today.

When you sign up, you get immediate access to:

- All the previous training replay sessions
- Access to all upcoming live training sessions
- Monthly live office hour sessions on Zoom to ask YOUR specific questions and work through your strategy
- Monthly live recaps of all the latest Instagram updates and explanations as to how they actually impact your brand and strategy
- Access to the Facebook group to stay up to date on everything Instagram

It's just $40/month or $375/year. That works out to $10 or less per session.

Give us just TWO HOURS a month, and we will transform your Instagram strategy.

Ok, yes, let's do this!

Want to try it out first? See what it's like in the membership?

Watch this training video to get a feel for what our sessions are like - including personalized Q&A

Frequently Asked Questions

  • How much does it cost? That "is" the million dollar question! But, it's not a million dollars. It's just $40/month or $375/year.
  • How busy are the Zoom sessions? Will my questions actually get answered? Don't worry! Despite the size of the membership, because of the rotating schedule, we usually have relatively small, intimate live sessions. With a handful of others on the call, you'll get your questions answered AND be able to have fun learning from and about the others on the call.
  • What is my time commitment if I sign up? It's up to you! You can show up for every call (a total of less than 4 hours a month) or choose which one(s) to attend that make the most sense for you. Skip a month if you're busy, catch a replay when it's convenient for you. 
  • When are the training sessions scheduled? We mix it up to accommodate schedules all around the world. One session might be Tuesday at 8 pm ET and the next week's Thursday at 1 pm ET. We keep it flexible so you don't have to worry about never being able to join at a set time or day.
  • What happens if I miss a training? We record all training sessions (but not Office Hour sessions) and those replays are shared to the Facebook group within 24 hours of recording and uploaded to the website within 2 business days.
  • What if I join and it's just not for me? You can cancel anytime. There's no commitment to lock you in. 
  • Will my rate increase? No! The price you get now is your lifetime rate as long as you stay in the membership.
  • If I sign up, can my team member join? If you want to buy a single membership and assign it to one person on your team, email us and we'll get you all set up. If you want it for you AND your colleague, you'll both need to register.


Ok, you've made it this far... are you ready? Let's do this! I can't wait to meet you inside the community!

Sign me up!